This event did not have much of an identity, so I thought keeping the theme lighthearted and fun would benefit the reputation of this drive. The theme of lightheartedness is present in the color choice, symbol, and typography of the logo and accompanying media. The challenge of this project was making a logo that was professional and thoughtful, yet not corporate.
The ideation for the logo went two ways. The first was a thermometer wearing a coat, the warmth effect present in the full red mercury bar and the simple happy face which personifies it. The second was a simple abstract line art of two people in coats hugging. I explored different red gradients representing warmth, coming from the center, top, and bottom of the logo. Subtly, the trim of the coats spells out “WWU” the acronym of the drive. After consideration, the station decided to go with the former.
I explored the type placement and font, but I was sold at the beginning by a simple rounded sans serif. The colors were chosen due to their contrast. A cold light blue emphasizes the warmth of the pink that much more. The lightness of their value keeps the logo more joyful, even with the cooler color.
These versatile posters will be used for information, instructions, or sponsors. I wanted to represent a sunrise or sunset over a snowy bank in the simplest way possible.
